Feedback or Brickbats?!


As a professional business writer for more than five years, I have worked with clients who are from different industries. While working with them, I have received many feedback or brickbats, as you would like to see them, which have helped me in my writing and understand client’s requirements. I am listing out types of clients and their expectations when they start working with a freelance professional writer,

Client Type 1: When writing a website copy, often, clients want a written form of how or what their business entails which they want to bring it out on the website. The catch here is that most of these very clients do not have a concrete idea of what exactly is their business’s USP and most of them start forming their USPs when asked direct and detailed questions to them. However, while some are really forthcoming in their answers others do not like it when they realize that they are still in their nascence in bringing structure to their vision and mission.

Client Type 2: With many startups, freelance professionals give a shape to open thoughts and ideas, funneling them into coherent sale-able ideas.

Client Type 3: Many seasoned clients try to steer the content writer into thinking how they perceive their service or product and want a written eloquence of their thoughts, while that is absolutely fine it becomes annoying when they keep changing their minds and then the writer has to keep “turning the page to be on the same page”.

As a freelance professional writer, I appreciate getting feedback though it irritates me to edit or sometimes completely change the copy. In today’s web-oriented marketing and social media marketing era when the leads for the business comes through online marketing by pulling in people who are ‘Googling’ for a specific term or a need of business, it is important that clients spend time on the content and provide necessary feedback which only adds quality to the copy.
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