Feedback or Brickbats?!

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As a professional business writer for more than five years, I have worked with clients who are from different industries. While working with them, I have received many feedback or brickbats, as you would like to see them, which have helped me in my writing and understand client’s requirements. I am listing out types of clients and their expectations when they start working with a freelance professional writer,

Client Type 1: When writing a website copy, often, clients want a written form of how or what their business entails which they want to bring it out on the website. The catch here is that most of these very clients do not have a concrete idea of what exactly is their business’s USP and most of them start forming their USPs when asked direct and detailed questions to them. However, while some are really forthcoming in their answers others do not like it when they realize that they are still in their nascence in bringing structure to their vision and mission.

Client Type 2: With many startups, freelance professionals give a shape to open thoughts and ideas, funneling them into coherent sale-able ideas.

Client Type 3: Many seasoned clients try to steer the content writer into thinking how they perceive their service or product and want a written eloquence of their thoughts, while that is absolutely fine it becomes annoying when they keep changing their minds and then the writer has to keep “turning the page to be on the same page”.

As a freelance professional writer, I appreciate getting feedback though it irritates me to edit or sometimes completely change the copy. In today’s web-oriented marketing and social media marketing era when the leads for the business comes through online marketing by pulling in people who are ‘Googling’ for a specific term or a need of business, it is important that clients spend time on the content and provide necessary feedback which only adds quality to the copy.
I am participating in #UBC #DailyChatter challenge by @blogchatter

6 Essential Tips for your Next Job Hunt

Have you been looking out for a job change? Here are some effective points which will help you in your job search. These are some of the basic and easy job-search activities which I have personally done while I was looking for a job change.

  1. Update your resume This may seem a very basic requirement when one starts to look for a new job but it is the most important one. Many a times in hurry to post the resume in the job sites candidates do a fast revamp of their resumes. Though a tedious task, when you are looking out for a new job you should make time and list out the roles and responsibilities that you have handled in your present job. Many a times the most regular activities that a person handles is on the top most of their head but they tend to forget the activities which they may have handled once or had taken over from a teammate as an ad-hoc arrangement. Recall all those activities to give a boost to your profile.
  2. Update your Linkedin profile Just having an updated resume is not enough in the social media age. When you are looking for a job change, don’t forget to update your Linkedin profile as well. Nowadays, one’s Linkedin profile is seen as an extension of the resume for an experienced professional. Make use of the experience section in the profile and enter the roles and responsibilities that you have handled in your previous job/jobs. And yes, don’t forget to update a recent professional picture.
  3. Incorporate key words in your resume When you are updating your resume keep in mind to incorporate the keywords in your resume and in your job portal account. This will help in your resume being pulled out of the hundreds who might be relevant for the job opening. Also many companies have an automated system of screening profiles hence use the keyword for your job profile.
  4. Update regularly on Job Portals When a recruiter or an HR consultant looks at your portal account he can also see the last time that you had last visited your account or last updated it. A regular visitor or a candidate who is regularly updating his/ her account is perceived as a candidate who is actively looking out for a change and will be negotiable about his notice period/joining date etc. So even if it is just to log in for five minutes, do it.
  5. Get in touch with the HR If there is a posting that you have come across through a job portal; don’t just apply through the job portal. Check out if there is any email address given for the posting. Then send your resume through a personalized mail. This way you may stand out from the mass of candidates who would have replied for the posting. If there is a telephone number mentioned there is no harm in talking to the recruiter directly and get to know about the job vacancy or even build a rapport for any further relevant job openings suitable to your job profile.
  6. Look into your network If there is a job vacancy that you may have heard about in a particular organization; try to figure out if you know anyone who is working in that company. Nowadays there are job vacancies which the HR team circulates to all its employees so that they can refer their friends for any openings. Another way is to let your friends know that you are looking for a change and send them your resume so that they can update it into their company job portal.